ABOUT
ブランド名の"YOKE/ヨーク"は、『繋ぐ』『絆』『洋服の切り替え布』などの意味。
"つなぐ" をコンセプトに2018AWにブランドをスタート。
原料→糸→生地→裁断→縫製→仕上げという、一連の工程には多くの人が関わっており、それらが「つながる」ことでできあがるのが洋服であると捉えています。
『 モノがヒトをつなぎ、ヒトがヒトをつなぎ、ヒトがモノをつなぐ 』
またブランドのアイテムがいろんな人たちに繋がっていって欲しいという思いを込めています。
YOKE was launched in 2018AW with the concept of connect.
Things connect people, people connect people, and people connect things.
Dozens of people are involved in the process of making a single piece of clothing, from raw materials, thread, fabric, cutting, sewing, and finishing, until it becomes a finished product. I am very conscious of this, and try to make products within my own reach, from design to production. I also hope that the items of the brand will be connected to various people. We are particular about materials and patterns, and propose sophisticated items that can be worn by unisex people, adding a contemporary essence to standard items.